Teaming up with a powerhouse in the meat world, we brought BBQ University to life—where classic BBQ rules got a serious shake-up. This project was all about pushing boundaries, and showing off alternative meats in bold, unexpected ways for restaurant menus. With a killer mix of creative planning, high-energy production, and juicy post-production work, our team cooked up a series of visuals that serve up pure innovation and mouthwatering inspiration.
Slow-Roasted Strategy—Plated to Perfection
Bringing Bold Ideas to the Table
Over two action-packed production days of filming and photography, BBQ University reimagined how alternative meats take center stage. With a blend of creative storytelling and sharp execution, we delivered a content series that fired up restaurant menus with fresh ideas. From prep to post, every detail was crafted with precision, passion, and a whole lot of sizzle.
Services Provided:
Video Production
Photography
Creative Direction
Post-Production
Sound Engineering
Retouching, Color Grading
video impressions
The YouTube videos grabbed attention and gave us solid insight into how people were engaging.
annual web visits
The series attracted a substantial number of visits to the client’s website, demonstrating its appeal and relevance.
guide downloads/year
High conversion rates highlightied the effectiveness of the content in engaging and educating the audience.
photos that sear
BBQ University was all about the art of storytelling—where bold flavors met even bolder visuals. Every shot, every frame, every sizzle was crafted to not just showcase the food but to capture the passion behind it. From rich textures and smoky hues to vibrant plating and flame-kissed close-ups, we reimagined BBQ as something daring, creative, and open to new possibilities.
Across two days of filming and photography, we brought the versatility of alternative meats to life—blending tradition with innovation and proving that great BBQ isn’t just about what’s on the grill, but how it’s served to the world. The result? A feast for the eyes and a fresh perspective on what’s possible in the culinary space.
A Recipe for Success
cooking up Results That Matter
During pre-production, our team worked closely with the client to develop a creative concept that aligned with their vision, while addressing logistical needs. This meticulous planning ensured a seamless execution across this two-day production.
The shoot required precision and expertise, with a six-member crew employing a dual-camera setup to maximize efficiency. We also used a menace arm to extend our lighting over the cooking table for a cinematic look in both the photo and video.
revolutionizing bbq
During post-production, we transformed raw footage and photography into a polished series of deliverables. This included a 30-second teaser, four short-form edits, and a robust photography catalog. With a perfect blend of storytelling and sizzling visuals, we served up content that captivated audiences and delivered real results.
The success of BBQ University highlights the impact of combining strategic production techniques with a clear, creative vision. By showcasing alternative meats in an innovative light, the project resonated deeply with chefs and restaurateurs, encouraging them to think differently about their menus.
A Flavorful Collaboration
Serving Up Stories
To keep things efficient on set, we shot photos of the cooking table while rolling video, making every moment count
We lit BBQ University with a bold, cinematic touch, using a hard backlight to carve out rich textures and smoky depth. Then, we softened the look with a gentle fill to keep every dish looking mouthwatering and full of flavor.
Reimagining the Menu
smoky goodness
The final shots bring BBQ University to life—every frame packed with creativity, teamwork, and a whole lot of smoky goodness. From bold visuals to brand-aligned storytelling, we made sure each video and photo not only stands out but serves up serious impact. With a mix of innovation and top-notch execution, this shoot was nothing short of fire!
BBQ University transformed traditional marketing into a bold, engaging campaign. Because really, what’s better than bbq?
Behind the Sizzle
“Working with Two Stories Media was an exceptional experience. Their expertise and professionalism brought our vision to life, and the results exceeded our expectations. The content has driven meaningful engagement, and we’ve received tremendous feedback from our audience. We look forward to collaborating with their team again in the future.”
